Heart Research UK’s alternative Valentine’s auction
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Heart Research UK has come up with a novel idea for raising money on Valentine’s Day, by proposing that people auction gifts from ex-lovers via Instagram to raise money for the charity. The money raised will help treat heart disease, and might just mend a few broken hearts in the process too…
Created by McCann London, the auction will last for one week, closing at 6pm on Friday, February 21. To take part, all you have to do is Instagram a photo of the now-unwanted gift along with the hashtag #InstaHeartAuction. People can then bid on the item, with all proceeds raised going to Heart Research UK once the auction ends. All the items posted so far can be viewed online at instaheartauction.org, and the video below explains the project in a bit more detail. Get bidding!
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