Hasta La Ideas

Anyone who’s ever been on TikTok knows that there are a lot of weird rumors that start on the platform and not all of them are good for the brain. But one of the more interesting and harmless ones that trended lately is the idea that the sound of rainfall that helps people sleep is actually the sound of cooking fried chicken. Out of this funny trend comes an unexpected collaboration.

Designer: Hatch for KFC

Hatch, a sleep wellness company, has partnered with probably the most popular fried chicken brand, KFC, to come up with new content that you can sleep to. Based on their “investigation” conducted at the KFC headquarters in Louisville, Kentucky, they have come up with 20 minutes of audio which you cannot distinguish if it’s frying chicken or falling rain. There’s a funny, behind-the-scenes video of a Hatch investigator recording the KFC guy deep frying chicken to prove that it is the same sound as falling rain.

The brand partnership content is actually to promote KFC’s new Original Recipe® Tenders. The recorded sound is apparently them frying these tenders and now people can drift off to sleep and maybe dream of eating chicken while they’re at it. The sound is available in Hatch’s Restore 2 smart sleep device if you have a Hatch+ premium content subscription. But you can also find it on both Hatch’s and KFC’s YouTube channels and the Hatch for Sleep Spotify page.

And if you’re really into this thing, there’s even a limited-edition Hatch X KFC Sleep Shirt with “Fell asleep to fried chicken” on it that you can buy at KFC’s online store. Too bad though, you still won’t get the secret recipe of 11 herbs and spices even if you fall asleep to the sound of frying chicken.

The post Hatch partners with KFC to create frying chicken ASMR first appeared on Yanko Design.