Hasta La Ideas

Many of us enjoy a beer after work (and some of you, during), but for the most part we’re not in a rush; we understand the tap dispenses beer at a set pace, and I almost like the anticipation that comes with watching the glass slowly fill with amber up to the top.

In a sports stadium, however, you want beer NOW. You sneak away from your seat because they called a time-out and you think you can make it back before they take the ball out; otherwise you wait in an interminable line during halftime, wondering if the Miami fan behind you will ever shut his mouth, or if he’ll require your assistance.

To beer people faster, an Indiana-based company called GrinOn Industries has invented the Bottoms Up Beer Draft Dispensing System. As the name suggests, the system’s innovation is to inject beer into a cup through the botttom, which greatly speeds the filling time—they’re claiming it’s nine times faster than a tap, and that one person can fill 44 pint cups in one minute—while leaving a decent head on the brew. Observe:

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