Hasta La Ideas

Promotion: Nashville-based hospitality brand Graduate Hotels has launched a self-titled book spotlighting its hotels in university towns and cities across the world.

Titled Graduate Hotels, the publication covers the company’s more than 35 hotels throughout the US and UK, each individually designed to reflect its location’s history, culture and university campus.

The hotels span from the East to West coast – from Charlottesville, Virginia, to Seattle, Washington, and across the Atlantic to Oxford and Cambridge in the UK.

The book presents how Graduate Hotels’ design team sources decorative pieces by local artists and brings “the stories of the dynamic local communities to life” through hand-crafted interiors.

Written by the company’s founder and CEO, Benjamin Weprin, the 272-page book outlines how the brand’s interior design styles vary from retro-futurism at Graduate Hotels’ Cincinnati, Ohio, to neo-classical in Evanston, Illinois.

Each hotel aims to incorporate the charm of its local university and town. The brand’s newest hotel – Graduate Palo Alto in California – is a historic renovation of Palo Alto’s iconic Hotel President. The new design blends the original 1929 design details with new elements informed by Stanford University and the Bay Area.

Following the brand’s motto “we are all students”, Graduate Hotels aims to evoke nostalgia for alumni and travellers alike, providing an insight into student life and incorporating the local university’s ethos.

Alongside the book, Graduate Hotels has launched its Generation G campaign, which aims to not only unite students and graduates but people from all generations.

“Generation G is emblematic of Graduate’s motto, embracing the idea that there is always more to learn and discover,” said Graduate Hotels. “Whether you are a foodie, adventurer, current college student or parent, we’re all Generation G.”

To celebrate Generation G, Graduate Hotels partnered with producer DJ White Shadow to create a playlist to play across its hotels and has organised a number of fringe events, including live storytelling events with New York’s The Moth.

As part of the campaign, Graduate Hotels has launched a competition to win free hotel stays for a year and is offering up to 30 per cent off its bookings.

Graduate Hotels was founded in 2014 by Benjamin Weprin and has since grown to 31 hotels in the US, two in the UK, and an additional four in development in Princeton, Auburn, Austin and Dallas, Texas.

To view more about Graduate Hotels’ book, visit its website.

Partnership content

This competition is a partnership between Dezeen and Graduate Hotels. Find out more about Dezeen partnership content here.

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