Hasta La Ideas

Goodwill Fernandes is the latest project from Peet Pienaar, creative director of The President – a design agency and publishing company in Cape Town. The President has recently opened an office in Buenos Aires and so this tiny magazine features work by writers and designers from both South Africa and Argentina…

The magazine comes in a tiny slipcase which can be removed to reveal the tiny, landscape format magazine (5 x 8 cm). Inside there are short stories from both sides of the Atlantic and an interview by Pienaar with Francois van Coke – South Africa’s most controversial rock star; a story on a group called Jesus Saves that cleans up Cape Town’s graffity by painting block shapes or stripes over the old graffiti; and a look at how Argentina’s government uses the medium of graffiti (which is otherwise banned in the country) as its most effective medium for propaganda and campaigning. And a whole lot more including a selection of knock knock jokes… It might be small, but this magazine packs quite a punch!

thepresident.co.za