Hasta La Ideas

Last night marked the opening of the Core77’s exhibition “Good Design Is Long Lasting” at the Phaidon flagship store in New York City’s Soho neighborhood, celebrating the work of Dieter Rams. We ended up with nearly 50 entries on our product timeline, which will be on view during store hours until August 24th.

We have a recap of the very well-attended panel discussion (with video) forthcoming, but we’re sure the contest entrants are itching to find out if they won a copy of the new book As Little Design As Possible: The Work of Dieter Rams. Without further ado, congratulations to Josh Rigg, whose drawing of the Braun Sixtant Shaver (1962) included the short note, “Simple design that takes care of one hairy problem!”

It was definitely a tough decision, not least because we had quite a few excellent renderings of Rams’ iconic electric razor design, so we’d like to share some of the other notable contenders as well. Many of us at Core really liked the winsome simplicity of Yuka Hiyoshi’s take on the Vitsoe 606 shelving unit (1960):

David Hu submitted a few entries from his iPad, including this take on the Braun HF1 Television (1958):

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