Hasta La Ideas

Heineken is pleased to present an opportunity for designers to “create a bottle design that symbolizes how people around the world will connect in the next 140 years.” The timeframe refers to the forthcoming 140th anniversary of the Dutch beer brand come 2013, and December of next year will see the release of a Limited Edition pack to commemorate the occasion. The twist? “Using the design tools on Heineken’s Facebook page people must connect their design concept (can be illustration, photography, graphic design…anything) with that of a complete stranger to create a joint entry as a virtual design duo.”

Download the template and toolkit from Heineken’s competition page, http://yourfuturebottle.com, then, once you’ve uploaded it to the gallery, connect with other designers. “Your design is one half of a bottle, so connect with another designer in the gallery to create your complete bottle entry.”

Entries will be judged by: Mark van Iterson, Global Head of Design at Heineken; Mark Dytham, Co-Founder, PechaKucha; and Evan Orensten, Co-Founder and Executive Editor, Cool Hunting. Heineken’s “Your Future Bottle” competition closes on January 31, 2012.

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