When USB flash drives first came out, they were useful, expensive and valued things. Nowadays they’re still useful, but I’ve got a drawer full of them, as every press conference I attend passes them out like candy. Most are made of plastic, some of metal. As they continue to proliferate, oughtn’t we make them out of recycled/recycleable materials?
BOLTgroup thinks so. The North-Carolina-based design firm is trying to Kickstart Gigs 2 Go, their project to release flash drives with bodies made from recycled paper pulp. The idea is that users buy them in credit-card-sized four-packs, and tear them off as needed for file sharing. Have a look:
The reason why I’ve got this in the “Yea or Nay” section is, do you think these will see uptake, given their cost? When it comes to bang for buck, careful shoppers can scoop up flash drives for roughly 50-cents-to-a-dollar per gigabyte; The Gigs 2 Go drives still available ring in at roughly two bucks per gig, with an early batch of $1/gig long gone. Do you think their uptake will be dependent on cost, or would you be willing to pay slightly more for a thumb drive you could recycle?
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