Gifts for the Graphically-Inclined from Nothing Major
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Chicago-based streetwear label Nøthing Major is a side project from Chris Kaskie and Mike Renaud, President and Art Director, respectively, at Pitchfork—yes, that Pitchfork—who launched the label earlier this year with the help of Stüssy’s David Rush in San Francisco and Object Design League‘s Caroline Linder.
Kaskie and Renaud launched the brand as a straightforward proposition to highlight the work of artists and graphic designers through accessible lifestyle products.
The idea of Nøthing Major is exactly what it sounds like. Not a big deal.
We believe you can’t achieve real happiness through buying things, but that some amount of peace is found in knowing you’re sporting something made with care for quality and aesthetic integrity. At NøMa, we are collectors and advocates who celebrate emerging culture. We believe that collaboration with artists whose creative outlook both inspires and surprises is something worthy of being shared. We one day aim to fulfill all of your urban sprezzatura fever dreams, matching sartorial tastefulness with rakish irreverence.
Aurelien Arnaud has abstracted familiar objects are abstracted in this limited edition shirt commissioned for the Nothing Major pop-up shop at the Pitchfork Music Festival in Paris this past October.
More of the goods and a special holiday discount after the jump…
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