Hasta La Ideas

It’s Friday, so is time for another round-up of some of the great work we’ve had sent into CR Towers lately. First up is an ad for DieHard batteries, which sees Gary Numan revisit his classic hit, Cars. The spot, directed by James Frost, sees Numan playing a ‘car piano’ to demonstrate the power of a DieHard battery. Agency: Y&R Chicago; Creatives: Ken Erke, Todd Taber, Jamie Overkamp; Production company: Zoo Films.

Wieden + Kennedy Portland capitalises on all the attention its ads for Old Spice are getting on Twitter and YouTube by filming a set of amusing films where the ad’s star, Isaiah Mustafa, responds to viewers’ comments and questions. In the film above he responds to @GStephanopoulos’ question of how President Obama can win back lost female voters. View the rest of Isaiah’s responses here.

Simon Ratigan has directed this ad for McDonald’s, which attempts to link the fast food chain to local UK farm produce by celebrating Britain’s tendency for unpredictable weather. Hmm – we’re not yet convinced of McDonald’s organic credibility, but the ad is certainly well made. Agency: Leo Burnett; Creatives: RIchard Robinson, Graham Lakeland; Production company: HLA.

AT&T uses cute animation in this new spot, which aims to get its customers to ‘Rethink Possible’. Agency: BBDO New York; Creatives: David Lubars, Greg Hahn, Ralph Watson, Matt Vescovo; Director/Production company: Psyop

Over to France for our next spot, which celebrates the fact that TV channel Canal+ is now available on the iPhone in amusing style. Agency: BETC Euro RSCG; Creatives: Stéphane Xiberras, Raphaël Halin, Benjamin Sanial; Directors: Gaspard Chevance, Julien Sanson; Production company: Moonwalk/The Glue Society.

This spot, from David & Goliath, advertises the new King Kong 360 3D ride at Universal Studios by focusing on the reactions the ride will cause. Creatives: Ben Salas, Justin Bajan; Director: Christian Loubek; Production company: Anonymous Content.

“He’s not worth crying for… Do you want to sleep at my place?”

“I just got fired.”, “Can I keep your stapler?”

This poster campaign (two of three ads shown above) for Mentos is from Neogama/BBH in São Paulo. The ads, for packs of single pieces of Mentos gum, are on the theme of selfishness, and feature lovely illustration from Fernando Dias De Souza. Creatives: Thiago Cruz, Raphael Quatrocci.

A video for you now, for Everything Everything track My Kz Ur BF, which is directed by Blink Productions’ One In Three.

Finally, we end with some illustration by Rachel Lillie, which is showing as part of the Cycling in London exhibition, currently on at the London Transport Museum. The show features work entered to an illustration competition organised by the LTM with the Association of Illustrators. Lillie was declared the winner last week.