Hasta La Ideas

Possibly pilfered automobile photographs notwithstanding, Gap Inc. is changing up its flagship brand. Eager to forget the logo update brouhaha of last fall, the San Francisco-based company is bidding farewell to Gap North America President Marka Hansen, who will step down on Friday. Gap looked within to replace Hansen, a 24-year veteran of the company, and the new president is…Art Peck, the snappily named leader responsible for big profits at the company’s Outlet business. Meanwhile, a new creative hub in New York City will focus on kickstarting Gap brand product and marketing. “I expect more from our Gap business in North America,” said chairman and CEO Glenn Murphy in a statement announcing the brand shakeup. “New York will now serve as the global epicenter for creativity for Gap brand, which is exactly what we need to compete effectively here at home and internationally.” Creative resources—including design, marketing, fashion public relations, and production—will be centralized in the new hub, which will be led by Pam Wallack, the current president of Gap Adult North America. As for freshening up those Gap ads, stay tuned. The company has just tapped Seth Farbman, worldwide managing director of Ogilvy & Mather, to become global chief marketing officer.

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