From Designing for Manufacture to Designing with Manufacturers, by Jamie Wolfond

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We’ve been fans of Jamie Wolfond‘s work since he turned up on our radar at RISD Furniture Design’s “Transformations” exhibition in Milan last year. The Toronto native and recent grad has dabbled in a number of delightfully weird experiments in furniture design since then, from the previously-seen stools and chairs to the lighting and timepieces pictured below.

With his BFA under his belt, the young designer has secured an internship at Bertjan Pot’s Rotterdam studio for the summer; he’s not yet sure where he’ll end up afterward, but his future is looking bright. Wise beyond his years, Wolfond recently took the time to share his thoughts on the convoluted world of designing for manufacture.

I started my degree project intending to work with trades, machines and producers from outside the furniture industry to design and construct prototypes for accessible, producible furniture.

The idea for the project came out of my newfound interest in designing for production. As a young and inexperienced design student, I was immediately attracted to the increasingly popular ‘licensing’ model. Licensing allows a freelance designer to come up with a project, create a prototype, pitch it to a manufacturer, and hopefully sell the rights to its design, receiving a small royalty for every piece sold. This way of working is particularly attractive to students since it promises the possibility of having one’s work produced on a large scale without the financial risk, distribution channels or industry experience that it would take to start a business from scratch.

Further investigation of the licensing model as a way for young designers to see their work produced revealed several problems with the idea of designing products on speculation alone.

JamieWolfond-EmergencyBench.jpgJamieWolfond-EmergencyBench-COMP.jpgThe Emergency Bench is a personal favorite—I love the way it looks like an animal as it inflates

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