Hasta La Ideas

101 has created a new campaign for French Connection, based on the theme ‘I Am The Collection’. As we have come to expect from the clothes brand, much of it is beautifully surreal…

The campaign includes 20 mini-films that will play online. Some of the films are based around adjectives we might associate with the clothes, such as ‘colourful’ or ‘poetic’ (two films shown below)…

Others are more abstract, with French Connection-clad models performing everyday tasks, such as sleeping or being kept on hold on the phone, but all with a certain quirky twist…

In addition to the films there are also print executions, including the one shown top. This image has also been applied to the shopfront of the brand’s flagship Oxford Street store, to rather stunning effect.

Credits:
Agency: 101
Creative director: Richard Flintham
Creative: Alice Stein
Design: Mark Elwood
Film production and editing: Antony & Olli, 11 Little Films
Production company: Webber Represents
Photographer: Gregoire Alexandre

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