Mar 11

Free Books Library in a Tank

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Pour 7up et sa campagne « Feels Good To Be You », Raul Lemesoff, un artiste basé à Buenos Aires, a conçu un tank en le pensant comme une « arme massive d’instruction » afin de combattre l’ignorance et transmettre la culture. A bord de son tank (une ex Ford 1979 Falcon Lemesoff) converti en librairie et rempli de 900 ouvrages, il parcourt la ville pour offrir des livres gratuitement aux passants.

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