Hasta La Ideas

FORX is a New-Zealand-based manufacturer of cranks for EMTBs, or electric mountain bikes. Australian ID firm 4Design was called in to develop FORX’s products.

“In the rapidly emerging world of electric-assisted mountain bikes,” 4Design points out, “many components have been inherited from traditional bikes without fully understanding the ergonomic and performance implications.”

“With the development of the FORX range of cranks we have addressed this and tailored the cranks to improve bike performance and rider comfort, safety and confidence.”

“The FORX cranks have a unique length and shape that not only improves electric motor performance through improved cadence, but also provides a more natural ‘Q-Factor:’ better ankle clearance, less knee, hip, back strain, and less ‘crank strikes.’ It’s a game changer. These fundamental design changes allow for a greatly improved rider experience.”

You can see more of 4Design’s work here.