Hasta La Ideas

As part of their design of a new ‘experience space’ in Shanghai for whisky brand Johnnie Walker, creative agency LOVE created a series of commemorative edition bottles, referencing the Chinese decorative style of blue and white porcelain…

In LOVE’s first project for Diageo Asia, the Manchester-based agency worked with interior designers, Asylum, on the look of the Johnnie Walker House which is set to open in Shanghai. The four story house will be used to market Scottish whisky to Chinese consumers and tell the story of the brand’s history through interactive installation made from materials used in the whisky-making process.

Other features of the House include a copper sculpture of the distillery process (below); various illustrations by the TOY agency made in the material; typography etched into oak floors; and even a “peat wall art feature”, no less.

For the launch, LOVE designed the Johnnie Walker 1910 Commemorative Edition bottle, a “for sale by invitation only” blend, 1,000 of which will be created for the House. The illustration on the bottle was done by Chris Martin of TOY.

CR in Print

Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.