Facebook founder Mark Zuckerberg famously embarked on a mission to only eat meat that he’d killed himself—an achievable goal when you’re a dot-com millionaire and have the resources to set up the logistics. Brooklyn-based designer Martina Fugazzotto, however, is a woman of more humble means who set a slightly different quest for herself: She would grow her own food. First on a balcony, then in a concrete backyard in Brooklyn.
Though she’s a designer, Coroflotter Fugazzoto is one of our brethren in Graphics/Web/Digital rather than Industrial; that being the case, she doesn’t have that closet some of us ID’ers have to keep physical objects we’ve worked on. And though she enjoys her 2D design work, “At the end of the day, there’s nothing that physically exists that I’ve made,” she explains.
Feeling that void led her to start a garden, where she could exchange physical toil for the reward of bringing something three-dimensional into existence. “I needed something more tangible, something that was so much more real in the world,” she says. Working out of a tiny concrete plot behind her Brooklyn building, Fugazzotto soon branched out (pun! Sweet!) from houseplants into vegetables.
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