Hasta La Ideas

Over the last three months Heineken has been releasing its Dropped campaign online, which has seen a series of intrepid travellers thrown into unexpected situations and required to complete a series of challenges. The final instalment launches online today, and proves to be the most amusing of all…

Previous episodes have seen participants dropped in Alaska, Cambodia, Morocco and Poland. Now we journey to a deserted island in the Philippines, and the twist in this set of films is that there are two guys dropped, handcuffed together, and left to work out how to get themselves rescued.

While the scenery here is stunning, and the films feature plenty of good props (including a particularly charming ‘help’ sign), the key to success with these kinds of campaigns lies in the casting. Here Irishman Murray and Jakub from Poland prove particularly entertaining company, both for each other and the audience. We’ll let you watch the films to see how their trip turns out (unsurprisingly, they weren’t left to starve to death):

To watch the rest of the films in the Heineken Dropped campaign, visit youtube.com/heinekendropped.

Credits:
Agency: Wieden + Kennedy Amsterdam
ECDs: Mark Bernath, Eric Quennoy
Creative directors: Thierry Albert, Faustin Claverie
Art director: Philip Brink
Copywriter: Hugo van Woerden
Production company: Wefilm
Director: Roel Welling
Episode directors: Joeri Holsheimer, Lennart Verstegen