Hasta La Ideas

I’m usually hungry by mid morning on a Monday, and a set of photographs showing off British kitchenware brand Falcon‘s fresh rebrand – a collaboration between designers Kiwi&Pom and Morse Studio – really isn’t helping things…

Falcon Enamelware has been around since 1920 and its classic kitchenware is highly distinctive with its blue-rimmed pie dishes and plates . The rebrand sees a new visual identity, with the logotype referencing the distinctive blue edge of the product, and the packaging is pared down and simple with each package sporting a screenprinted, half-tone illustration of a top-down view of the product within. “We wanted to remain true to both the form and the heritage of the product; all of the visual elements started from there,” says Morse Studio’s Hugh Morse of their approach to the rebrand and packaging.

The new identity also boasts no nonsense, shot from above photography by Sam Stowell, which highlight the signature shape of the products but which also showcase a variety of different, mouthwatering uses of the products…. Be warned, the following photos may prompt an early lunch!

New colourways are also now available for the very first time so you can seek out products with pillarbox red, sky blue or pigeon grey edging as well as the classic dep blue colour. More info about Falcon’s range of products (and lots more hunger-inducing photography) can be found at falconenamelware.com

CR in Print

Thanks for reading the CR Blog but, if you’re not also getting the printed magazine, we think you are missing out. This month’s bumper July issue contains 60 pages of great images in our Illustration Annual plus features on Chris Milk, Friends With You and the Coca-Cola archive.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine and get Monograph.