Hasta La Ideas

We’re not sure if Marco Maturo and Alessio Roscini, the designers behind Studio Klass of Milan, are taking the notion of ‘eye candy’ a bit too literally, but their new “Non là” clock looks mighty tasty for a timepiece. In fact, I don’t know that I would have guessed the actual inspiration behind the sculptural clock:

“Non là is a ceramic table clock with conical shape, inspired by the famous straw hat—Nón ló in vietnamese—and usually used by asian people to protect themselves from sun and rain. The form comes also from a functional aspect: when the watch is placed on the table, the base of the cone—on which the quadrant is on—is tilted, thus facilitating the reading time.

Yet the rounded, conical form resembles a spinning top or a turnip as much as it does a bon-bon, making it a perfect fit for Italian manufacturer Diamantini & Domeniconi, who boast a broad portfolio of unconventional clocks and housewares.

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