Experience Over Convenience: The Manual Coffeemaker No. 1

Manual-Lead.jpg

There’s a clear difference in taking some precious morning moments to brew a fresh cup of coffee for yourself and paying a visit to your local caffeine watering hole. I, for one, would choose waking up earlier to make a personalized brew to skip the cellphone clad crowd at the local Starbucks (and I think many of you might agree). In Chicago-based designer Craighton Berman‘s words, making your morning cup from a pour over system is an opportunity to take in “the slowness, the meditative qualities of pouring water by hand, the open-air aromas, and the flavor profiles.” Berman is the guy behind Manual—a series of products aimed at bridging the intersection of slow food and design. You may remember the first two products in the line: Pinch and The Sharpener Jar. His newest addition to the brand comes in the form of Manual Coffeemaker No. 1, which is seeking funding via Kickstarter.

Manual-Pour.jpg

Berman’s design isn’t looking to fool anyone with extravagant features or processes: “There’s a really strong coffee subculture made up of enthusiasts and baristas, and I knew I didn’t want to be so audacious as to assume I could ‘re-invent’ coffee and force it on the community,” he says. “The manual brewing devices that exist today are very ‘pitcher-like’ or ‘funnel-like’ and I wanted something that felt like a proper appliance, in that it lives on the countertop in between uses and gives you the convenience of placing a mug directly under it.” The bamboo base is meant to be oiled and treated as a cutting board. The reward for your extra care: a rich, patina from errant coffee drops.

Check out the campaign video to see how it works:

(more…)

No Responses to “Experience Over Convenience: The Manual Coffeemaker No. 1”

Post a Comment