Hasta La Ideas

Inspired, they tell us, by Unit Editions’ Supergraphics book, design studio Evidently has created its own 2.2 x 2.75 metre, eye-popping ‘supergraphic’ using approximately 600 metres of yellow and white electrical tape…

Designed by Evidently’s Jack Plant and constructed by Plant along with colleagues Tom Browning, Kate Skinner and Anne Doerenbecherthe, the graphic piece began as lots of evenly spaced strips of yellow tape applied to a blank expanse of studio wall space. Then, by applying yellow and white tape on top of the base layer of stripes at intersecting, 90 degree angles, the studio’s name has been created. Don’t stare too long though – it may hurt your eyes!

Here’s a making-of film documenting the process by Rob McDougal:

Evidently Supergraphics from Evidently on Vimeo.

“It was really fun to do,” says Browning of the project. “We travelled approximately 500 vertical metres in the awesome cherry-picker we hired and used 30 rolls of electrical tape in the production of the piece.”

evidently.com

Further reading: CR subscribers can read The Original Supergraphiste, our feature looking at Barbara Stauffacher Solomon’s pioneering large-scale graphic work from the late 1960s which helped transform modern architectural and design practice

CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.