Hasta La Ideas

Yves Béhar and entrepreneur Assaf Wand are pleased to announce a new venture called Sabi, a forthcoming line of “lifestyle and welllness products designed to transform life’s small tasks into moments of joy.” The first collection of products captures the essence of this design philosophy: “Vitality” is a line of accessories for medication and pill management.

Inspiration to create Sabi first struck Wand when his wife, then pregnant with their first son, went shopping for a case for her prenatal vitamins and supplements, and couldn’t find anything on the market that was both easy to use and aesthetically appealing. Wand realized there was a need not just for a more attractive way to store pills, but a more organized way to keep vitamins and medications on hand.

Wand turned to the Swiss-born, San Francisco-based designer to turn his vision into a thoughtfully-designed reality: “to create products that infuse the tasks and rituals of daily life with a sense of delight, while also inspiring users to appreciate life’s little moments.” Béhar, in turn, recognized the need and the challenges immediately:

As a designer and entrepreneur, I have long had a simple question no one has been able to answer: why is there no functional brand that speaks to the boomers while taking care of their everyday needs? With such a large demographic of people in their 60’s and older, it is not only a missed business opportunity, but also an insult that products with low quality and lesser design are still the norm.

Thus, the principle of Universal Design—”the actual executions needed to assess all users needs throughout the design process, especially populations that have special needs”—was the starting point for Béhar and his team at fuseproject. From there, they determined that the “line of products—from weeklong pill storage to convenient on the go solutions—cover wide ranging needs, instead of just a singular solutions.”

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