Hasta La Ideas

Unsuspecting shoppers in an east London corner store were serenaded with a version of A Message To You Rudy, played out by a series of unlikely instruments including the Bottle Trumpet, Food Can Xylophone, Tetra Pak Maracas, and the Nut Packet Shakers.

Red Stripe turned an east London corner shop into an orchestra of unusual musical instruments for one day only, serenading shoppers with a new version of Dandy Livingstone’s A Message To You Rudy each time they reached for a can or bottle of Red Stripe. Various products around the shop were borrowed and modified so they could play a tune, and even humble items like the dustpan and brush weren’t missed out.

The video was directed by Greg Brunkalla, from Stinkdigital London, who worked with creative technologists Hirsch & Mann on the project.

As the making of video below demonstrates, there was no fakery involved. Each ‘instrument’ was individually wired up and placed on the shelves in order to blend in with the rest of the items in the shop, and all the sounds heard are created by instruments made from typical corner shop products.

You can also see some behind-the-scenes images, as well as take a closer look at some of the instruments below.

CR In print

In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.

Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)

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