Hasta La Ideas

Wieden + Kennedy New York and director Errol Morris have shot this unusual and engaging documentary for ESPN, which features stories of superfans who take their love of sports all the way to the grave with them…

The film, titled Team Spirit, features friends, family, tombstone makers and undertakers talking about real fans who requested that their fandom be reflected in their funerals, alongside one living fan who discusses plans of what she’d like when she dies. Morris tackles what could be a sad or potentially mawkish subject with a sensitive and confident hand, creating a film that is full of fascinating stories of the lengths that people will go to for the love of sport.

Credits:
Agency: Wieden + Kennedy New York
ECDs: Ian Reichenthal, Scott Vitrone
Creative directors: Brandon Henderson, Stuart Jennings
Creatives: Cyrus Coulter, Dave Canning
Director: Errol Morris
Production company: Moxie Pictures

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CR in Print
The August Olympic Special issue of Creative Review contains a series of features that explore the past and present of the Games to mark the opening of London 2012: Adrian Shaughnessy reappraises Wolff Olins’ 2012 logo, Patrick Burgoyne talks to LOCOG’s Greg Nugent about how Wolff Olins’ original brand identity has been transformed into one consistent look for 2012, Eliza Williams investigates the role of sponsorship by global brands of the Games, Mark Sinclair asks Ian McLaren what it was like working with Otl Aicher as a member of his 1972 Munich Olympics design studio, Swiss designer Markus Osterwalder shows off some of his prize Olympic items from his vast archive, and much more. Plus, Rick Poynor’s assessment of this year’s Recontres d’Arles photography festival, and Michael Evamy on the genius of Yusaku Kamekura’s emblem for the 1964 Tokyo Olympics.

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