Hasta La Ideas

Entertainment Weekly is bulking up. According to the New York Post, the magazine has upgraded its paper stock, starting with this Friday’s ComicCon double issue.

The hope is that the heavier stock will give the title more gravitas. “We think it will make a big difference for consumers and advertisers,” Karen Kovacs, group publisher of People and Entertainment Weekly, told the Post.

For anyone who actually knows something about magazine paper stock, EW is jumping from 29-pound stock to 34-pound stock. Feel free to share that info at your next Paper Stock Fan meeting.