Hasta La Ideas

A worker at amadip.esment poses with Mike Dempsey’s ensaïmadART sticker design. Photo: Borja Zausen

To raise funds for a local charity, Majorca-based designers Astrid Stavro and Pablo Martín invited fellow designers from around the world to create stickers to adorn a special edition series of boxes containing the island’s national cake, the ensaïmada

Traditional ensaïmada boxes awaiting assembly

The Majorcan ensaïmada is a traditional pastry made from fermented dough, sweetened and baked to achieve a light, flaky consistency. In their distinctive octagonal boxes, ensaïmadas are a popular souvenir and a familiar sight in the departure lounge of the island’s airport.

EnsaimadART prototype designs featuring stickers from Klas Ernflo (above left) and Zak Kyes (above)

The EnsaimadART project aims to celebrate the 50th anniversary of amadip.esment, a non-profit organisation which works with people with intellectual disabilities on the island, providing training, support, jobs, activities and counselling. Each artist was asked to create a circular sticker, 270mm in diameter, to the brief of ‘can a sticker have a positive effect on society?’

Each artwork was printed by workers at amadip.esment in an edition of 50 and applied to boxed ensaïmadas from Majorcan bakers.

Printing the boxes and stickers at amadip.esment

This film documents the process. Art direction: Cumi Torán. Shot and edited by Borja Zausen, Nopasespena. Music by Ramón Martínez

The boxes are all stamped and numbered using specially-designed rubber stamps

The pastries will be sold at bakeries with all profits going to amadip.esment. In addition, Majorcan publishing house Infolio is to produce 1,000 copies of a commemorative catalogue (dummy shown) featuring the actual stickers ‘tipped’ onto the pages, with profits again going to amadip.esment.

Here’s a small selection of the artworks created for the project which launches on December 13 at the port of Majorca (full list of contributors here). 

Alex Trochut

Coralie Bickford-Smith

Fanette Mellier

Fred Birdsall

Hey Studio

Hvass&Hannibal

Javier Perada

Jordi Labanda

Laura Messeguer

Miriam Rosenbloom

Na Kim

Project Projects

Richard Sarson

Studio Makgill

Vince Frost

Wladimir Marnich

Wim Crouwel

The ensaïmadas and the catalogue can be purchased from amadip.esment’s website

The project is also the subject of our December Monograph publication, exclusive to CR subscribers.

Photo: Borja Zausen

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here.

CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subsc