Hasta La Ideas

Latina magazine came on the scene 20 years ago, before the growing Hispanic market loomed large in the minds of marketers and reporters alike. The prize for owning this trend before it was a trend is that, according to the magazine’s staff, “its team considers itself to be the definitive publication for Latinas, covering topics ranging from fashion and beauty to food, travel, and social and political activism.”

No, you don’t need to be Latina yourself in order to write for the magazine, but you do need to be able to demonstrate that you have a good sense of the interests of the mag’s target audience of “women who were born and educated in the United States, speak English and are immersed in American culture while maintaining a firm connection to their Latina roots. ”

Your best bets for pitching to this largely freelance-written publication?

Departments to pitch include “The Good Life,” the magazine’s lifestyle section, which offers service-oriented stories on work, money, health and fitness, parenting, and relationships. A sense of lightheartedness characterizes these one- to two-page pieces. Greater emotional complexity is typical of the personal essay that appears in each issue.

For more, including editors’ contact info, read: How To Pitch: Latina

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