Dwell on Design 2011: A Winning Show from Molo

110624 dod day 1_0012.JPGImages and reporting by Carren Jao

Perennial favorites, Molo’s traveling cocoon-like exhibition display has been one of the most notable on this year’s design circuit. It was nice to see the Vancouver-based studio’s immersive softwall displayed at this year’s Dwell on Design.

Molo’s prime spot on the show floor allowed for a 360-degree viewing—visitors could see floating “Cloud” lamps suspended from above almost like jellyfish and stacks of brown kraft paper that surround the booth like a little oasis.

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Their softwall + softblock modular system, a flexible wall that can be expanded and contracted depending on the needs of the space, is also held at the MoMA permanent collection.

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