Hasta La Ideas

There’s no shortage of rad watch designs—just have a look see at our features on Eone Time, Minus 8, Analog Watch Co., Mr Jones Watches and Ziiro (to name just a few). In the name of simplicity, watches have one job: to tell time. But what about when they don’t do that? This is where Durr comes in.

Created by Theo Tveterås and Lars Marcus Vedeler—collectively named Skrekkøgle—the duo have come up with a concept watch manner that reminds us a bit of the Solar Light we covered from Jon Liow. By giving a quick shiver every five minutes, Durr is more about reminding the wearer to make the most of their daylight than being a timepiece. Check out this video to get a better idea of how it works:

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