Hasta La Ideas

Sometimes a creative execution is so pleasantly effective in its simplicity that you can’t help go, “Why didn’t I think of that?”.

Alfred Dunhill has released a ‘flip book’ of photographs on Facebook to celebrate the historic Nippon Rally in Japan, which took place last week. When visitors to the brand’s Facebook page click through the ‘Rally Nippon x Alfred Dunhill’ photo album – preferably rapidly – a sequence of 200 photographs comes to life creating the effect of moving footage, and bringing the vintage car race to life.

According to Dunhill’s social strategy and activation agency Holler, the release “highlights much of what Alfred Dunhill is about – creating incredibly well-crafted experiences”. Created in-house, aApparently it’s the first time a brand has produced such a flip book on Facebook, although such statements tend to be moot.

In any case, some might ask, “why not just upload a video clip?”. But that would deprive viewers of the simple pleasure of re-discovering an art that dates back to 1868 (when the first flip book was patented, according to Wikipedia) – and reinvented for the Facebook age to boot.

One of the Dunhill flip book sequences:

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CR In print

In our November issue we look at ad agency Wieden + Kennedy in a major feature as it celebrates its 30th anniversary; examine the practice of and a new monograph on M/M (Paris); investigate GOV.UK, the first major project from the Government Digital Service; explore why Kraftwerk appeals so much to designers; and ponder the future of Instagram. Rick Poynor reviews the Phaidon Archive of Graphic Design; Jeremy Leslie takes in a new exhibition at the Whitechapel Gallery dedicated to experimental magazine, Aspen; Mark Sinclair explores Birmingham’s Ikon Gallery show of work by the late graphic designer, Tony Arefin; while Daniel Benneworth-Gray writes about going freelance; and Michael Evamy looks at new telecommunications brand EE’s identity. Plus, subscribers also receive Monograph in which Tim Sumner of tohave-and-tohold.co.uk dips into Preston Polytechnic’s ephemera archive to pick out a selection of printed paper retail bags from the 70s and 80s.

The issue also doubles up as the Photography Annual 2012 – our showcase of the best images in commercial photography produced over the last year. The work selected is as strong as ever, with photographs by the likes of Tim Flach (whose image of a hairless chimp adorns the front cover of the issue, above); Nadav Kander (whose shot of actor Mark Rylance is our Photography Annual cover); Martin Usborne; Peter Lippmann; Giles Revell and more.

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