Hasta La Ideas

So here’s a rather painful video of musician and Director of Creative Innovation at Intel will.i.am sharing his thoughts on logo design. Watch… if you dare:

Michael Bierut surmises that he lost a bet, but it turns out that it’s kind of a real thing: apparently Mr., um, am is involved in a 20-week Wall Street Journal initiative in which startups are competing for the title Startup of the Year with the guidance of several well-known entrepreneurs. The entire process, which kicked off about five weeks ago, will ultimately be chronicled in a documentary; the call for entries (for which the deadline was back in April) notes that the startups must have less than $10 million in revenue and have a proof-of-concept or prototype to qualify.

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