Hasta La Ideas

50 Shades of Green by Angus Hyland

Over the next month, environmental charity Do the Green Thing is set to release 23 posters encouraging people to take action, designed by a range of creatives from Patrick Cox, Pete Fowler and Sophie Thomas, to several designers from Pentagram’s UK and US offices…

Starting from today, one poster a day will be published in time for Earth Hour on 23 March, the WWF’s worldwide event that will see at hundreds of millions of people across the globe will be turning off their lights for one hour at 8.30pm (local time).

The group of creatives contributing to the project also includes Google creative director, Tom Uglow; Innocent creative director, Dan Germain; illustrator Andrew Rae; artists Su Huntley and Donna Muir; and Pentagram designers Eddie Opara, Michael Bierut, Emily Oberman, Angus Hyland, Marina Willer and Harry Pearce. The Do the Green Thing charity is co-founded by the London studio’s partner, Naresh Ramchandani.

Feel Warm by Eddie Opara

The aim of the Do the Green Thing posters, says the charity, is to inspire people “to take simple green actions at home, school or work. Those actions include walking, cycling, eating a little less meat, switching off lights and appliances, and enjoying a jumper or a hug instead of turning up the heating”.

Fight the Power by Pete Fowler

Do the Green Thing is set to release one poster each day to its worldwide community on its site dothegreenthing.com and also through its social media channels using the hashtag #23posters. There will also be the chance to buy one of 23 limited edition prints of each poster, with all proceeds going to the charity.

DTGT has kindly given CR three images of the posters to show before their wider release over the coming month. Go to dothegreenthing.com to see the project evolve (and check out a larger version of Fowler’s ‘Plug Out’ character).

CR in print
The March issue of CR magazine celebrates 150 years of the London Underground. In it we introduce a new book by Mark Ovenden, which is the first study of all aspects of the tube’s design evolution; we ask Harry Beck authority, Ken Garland, what he makes of a new tube map concept by Mark Noad; we investigate the enduring appeal of Edward Johnston’s eponymous typeface; Michael Evamy reports on the design story of world-famous roundel; we look at the London Transport Museum’s new exhibition of 150 key posters from its archive; we explore the rich history of platform art, and also the Underground’s communications and advertising, past and present. Plus, we talk to London Transport Museum’s head of trading about TfL’s approach to brand licensing and merchandising. In Crit, Rick Poynor reviews Branding Terror, a book about terrorist logos, while Paul Belford looks at how a 1980 ad managed to do away with everything bar a product demo. Finally, Daniel Benneworth-Grey reflects on the merits on working home alone. Buy your copy here.

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878, or buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.