Dezeen in Field Trip by Google
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Dezeen has teamed up with Google for today’s UK launch of the Field Trip app, which provides contextual information about your surroundings wherever you go.
“I’m a huge fan of Dezeen and its great coverage of global design community, and we’re delighted to be working with you,” said John Hanke, the head of Google Maps.
Designed to make you “feel like a local wherever you go”, Field Trip throws up stories relevant to the user’s position from a range of publishers including Dezeen, Time Out and Hidden London, and can even read them out to you as you walk or drive around.
“The notion is that I can take a stroll through the streets of London and the application will automatically surface a card,” said Hanke in an interview with Dezeen’s Marcus Fairs. “Or if I had a headset connected it can actually read that information to me. If I’m walking by a place that Dezeen has written about – it might be a piece of architecture or it might be a really cool local shop, it might be a great coffee shop, or some other piece of design – it will tell me about that without me having to constantly be doing searches or interrogating an app.”
Dezeen has been working closely with the Google offices in San Francisco and London for the past three months to geo-tag our huge archive of stories, which will be accessible through Field Trip so users can explore the best architecture and design around them. “When you’re out moving through the world, when one of those stories is about a place that’s near you, it’s incredibly useful and relevant,” said Hanke.
For example, using the app near Dezeen’s offices in east London brings up our stories on David Adjaye’s Dirty House in Hackney and the NikeFuel Station at Boxpark in Shoreditch, as shown in the screen grabs here.
Originally launched for the US in September, the app works on Android devices and you can download it here. An iOS version is coming soon.
We’ll be publishing the full interview with John Hanke later today.
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