Device Design Day 2011: Six Questions for Branko Lukic
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In anticipation of Device Design Day 2011, we’ve partnered with Kicker Studio to bring you a series where speakers from this year’s conference reflect on six questions about design and their practice. D3 brings together visual, interaction and industrial designers for a multi-disciplinary conversation about the design of consumer electronics and objects with embedded technology.
We’re excited about kicking off the Six Questions series with Core77 friend and Design Awards jury captain for Specultaive Objects, Branko Lukic. Branko Lukic is founder and Principal of NONOBJECT Studio. He is an entrepreneur and master of new experiences, and author of NONOBJECT, a design and innovation book that explores the future of product experiences.
Read on to find out a little more about why Lukic loves spaghetti and violins, and the importance of your “inner Google.”
Device Design Day
Friday, August 5, 2011
9:30 AM – 5:30 PM
Kicker Studio: What is the most cherished product in your life? Why?
Branko Lukic: Actually I don’t have a particular most cherished product—I like too many and for different reasons. I like a range of products, from the tangible to the intangible, with a particular appreciation for movies and video games.
What’s the one product you wish you’d designed, and why?
That product is still to come. But if you asked me which products I wish I had designed in the past, I’d name two:
The violin – It is perfect, it has no expiration date and it brings light to peoples’ souls. It is pure emotion, it requires ages until one can perfect it and it enables a spiritual journey.
Spaghetti – It is amazingly simple, infinitely customizable, a complete UX solution and an ultimate DIY platform. And it exists on all levels of economy, from the most affordable meal all the way up to the highest-end cuisine.
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