Hasta La Ideas

This image is not related to the competition.
It is, however, related to Kevin J. Chun’s awesome Coroflot page

When we hear “Detroit” in the news, it’s often followed by depressing text about abandoned buildings or stolen woodwork. [Ed. Note: It’s not all bad—Middlecott (whose work we saw earlier today) is one of many Detroit-based studios looking to do Motor City proud…] But now the Product Design department at Chrysler is trying to provide some positive action with the Autorama High School Design Competition 2013.

In seeking a way to promote both charity and Detroit’s heritage while engaging youngsters, Ralph Gilles (Senior Veep of Chrysler Product Design) and his team partnered up with co-sponsors CCS, the Autorama custom car show and United Way to sponsor a high-school-targeted design competition. Anyone attending a Detroit public high school is invited to draw up a Chrysler luxury vehicle for the year 2030. Winners will get passes to the Detroit Autorama (plus an iPad for first prize winners) and more importantly, free admission to summer auto design courses at CCS.

“This year our product design team has been looking at creative ways to further support United Way for Southeastern Michigan as part of our overall corporate initiatives to help improve lives for people and communities in need,” said Ralph Gilles, Senior Vice President – Product Design, Chrysler Group LLC.

“With additional help from the College for Creative Studies and one of the best custom car shows in the world-our own Detroit Autorama–we’ll hopefully inspire some new and aspiring automotive designers right here in our own backyard.”

The deadline for entry is February 8th. While news of the competition was just announced yesterday, there is no official competition website; apparently the entries will be collected through the high schools themselves.

(more…)