That old craftsperson’s motto about making the back of the cabinet as nice as the front may not apply to set designers, but that doesn’t make their job any less hard. Particularly when you’ve got to design a 360-degree studio set, as Florida-based Innovative Show Design recently had to do for NBA TV.
The basketball-based network’s design requirements called for a set where they could shoot multiple shows in the same day, with each area remaining visually distinct, while still retaining the overall look of the NBA. In addition, a regulation-sized half-court would be integrated into the set, allowing analysts and/or actual players to “illustrate scale and perspective on air.”
ISD whipped up renderings, beginning with the constraints of the basketball court and the studio’s dimensions—the fixed numbers, in other words—then designed the rest of the wraparound set to fit. The color scheme was predetermined by the NBA, and the design team chose “motion” as the overarching theme. “We looked at the game itself, and considering the game is constantly moving, we wanted a set to have that energy. We looked at the arcs created by the ball as a player shoots,” said ISD designer Mark Dowling.
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