Designing a Sleeker Speaker: ARIS by INDUSTRY PDX for Aperion
Posted in: Uncategorized
Our friends at Portland design studio Industry are pleased to present their latest project, a wireless digital speaker unit for fellow PDX’ers Aperion Audio. The ARIS was “fully designed, engineered and tuned in Portland” over the course of three weeks with the pithy mission of “Hi-Fi over “Wi-Fi.”
The Aperion ARIS gives you Hi-Fi via Wi-Fi for Windows, so you can enjoy your favorite tracks instantly. So what if your music library achieves its vastness through files scattered on every desktop, laptop, notebook, tablet and smartphone in your world? As long as the device connects to your network, you’re covered… Set up ARIS on your network via Wi-Fi or Ethernet in minutes, then use Windows built-in Play To feature to pick and play your music to the ARIS speaker located wherever you want to listen…
Principal Oved Valadez shared a short deck with Core77 for a bit more insight into the whirlwind design process, which focused on “a shift from the traditional sustainable platform, back to quality and value. We call it deep sustainability”:
The Challenge: How can a brand rooted in a traditional hi-fi audio shift their focus to a younger, more tech-savvy design-centric consumer? How can product design tell this story?
The Opportunity: By identifying an opportunity to speak to a new consumer, this design establishes a lifestyle product icon for a new audio platform; Wi-Fi enabled Hi-Fi. It shifts the focus from a traditional audiophile listener to instead reach a more design-savvy, technologically progressive consumer.
Post a Comment