Hasta La Ideas

Now existing comfortably in their new Stamford, Connecticut headquarters, Design Within Reach is continuing their push toward renewal after a rocky couple of years. And where does one go to feel alive again? France, of course. The company has announced that it has signed an agreement with the French furniture company, Tolix, for the exclusive rights to not only sell their products, but “distribution rights on the sale of Tolix to hospitality, corporate, educational, health care, and institutional design customers.” A nice get, considering how many designers and firms had been upset with DWR during those last few years before the company underwent a massive turnaround and began apologizing to people like Alan Heller and others. Here’s a bit about the new agreement from DWR’s CEO, John Edelman:

“We are extremely proud to partner with French brand Tolix. Its widely recognizable chairs and stools have been furnishing French homes and businesses for more than 70 years, and its iconic A Chair is widely considered to be the cafe chair in France. As the exclusive provider of Tolix furniture for contract sales in North America, we look forward to expanding its presence.”

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