Hasta La Ideas

Cheryl Heller posted a fantastic point of view on the Design Thinking movement. One which aligns with my personal take but instead of posting my interpretation, I’ll just let her tell it:

…”Instead of making design a more integral, universal and respected part of business, it creates another silo, another separation. Another category of specialists that builds one more barrier to the kind of real systems thinking we need to survive.

It lulls people into thinking they are being creative when they are not. It harbors procrastination and stereotypical thinking, substitutes process for real invention. It robs design of dimension by placing it solely in the world of the brain when design is much more than rational thinking – it is emotion and intuition and sensing and gut. When does a process become dogma? And why is our culture so afraid of the feminine energy? (Don’t answer that, I already know.)

It becomes another bit of ideology that makes it even harder for business to embrace a truly original thinker.”…

See her full post >>> HERE

This connects with a discussion about intuition or “gut” that has been going on in the discussion forums: read some of the discussion and contribute >>> HERE

Thanks Amina Horozic for the tip.

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