Delta Becomes ‘Official Airline’ of Whitney Museum
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You know that weird feeling you get when you see an advertisement somewhere for something that’s “The Official…” product of some sports team, but it doesn’t seem even remotely connected to the game itself? We’re thinking something like, “Official Furnace and Air Conditioning Repair Contractors for the Milwaukee Brewers.” It’s fine to get your name connected to a team for promotional purposes, but to call something “Official” seems like a bit of a stretch. However, if sports teams can do it, why can’t everyone else? Enter Delta Airlines, who just this week became “The Official Airline of the Whitney Museum.” Sure, there are perks, with things like their frequent flyers now getting free admission, and we suppose the travel angle sorta makes some sense, but doesn’t it still feel a bit odd? What’s next? BMW becoming the “Official Car” of the Guggenheim? Oh, wait, forget we asked that. Let’s instead move on to the back-patting by the Whitney and Delta from the press release about all this officialness:
“Delta’s sponsorship of one of New York’s most renowned art institutions is a natural extension of our commitment to New York which already includes partnerships with preeminent organizations, institutions and professional sports teams,” said Gail Grimmett, Delta senior vice president – New York. “This sponsorship enables us to help bring the arts and culture of one of the city’s great museums to residents and art lovers alike, while also providing our customers with additional benefits.”
“We are thrilled that Delta has become the official airline of the Whitney,” said Adam D. Weinberg, the Whitney’s Alice Pratt Brown director. “As the Whitney is one of the world’s foremost contemporary art museums, travel is essential to us. Delta will help us to fulfill our mission to collect, present and interpret the art of the United States in the broadest global context, while raising the Whitney’s profile for countless travelers and art enthusiasts the world over.”
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