Hasta La Ideas

Iconic scenes from classic horror films (including the famous shower scene from Hitchcock’s Psycho, above) are parodied in a new series of online films for DIY store B&Q by agency Dare.

Just as you expect something horrific to happen, the considerably less frightening prospect of a spot of DIY manifests itself – as does the strapline, “DIY doesn’t have to be scary”.

As well as the Psycho film, Tobe Hooper’s 1982 fright fest Poltergeist gets spoofed:

As does the famous “Here’s Johnny” scene from Stanley Kubrick’s The Shining…

The films promote B&Q’s Do It Together instore weekend demos designed to free folk of their fear of DIY.

CR in Print

Thanks for reading the CR Blog but if you’re not also reading Creative Review in print, you’re missing out.

The June issue of CR features a major retrospective on BBH and a profile piece on the agency’s founder, Sir John Hegarty. Plus, we have a beautiful photographic project from Jenny van Sommers, a discussion on how illustrators can maintain a long-term career, all the usual discussion and debate in Crit plus our Graduate Guide packed with advice for this year’s college leavers.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30%.