Hasta La Ideas

Dalton Maag has just launched its latest typeface, Elevon.If you think it looks like it might have been developed for the branding of a Sci-Fi movie set in space, well, you’re almost right…

“Yes, the design [of Elevon] is what one would expect from a Sci-Fi movie,” says Bruno Maag. “Actually that’s quite fitting as it was originally designed for the livery of the Virgin Galactic spaceship,” he explains. Just to clarify, the Virgin Galactic Brand Identity was created by GBH, in conjunction with Philippe Starck, with Dalton Maag working with them on the type. “Its square construction, that strictly adheres to a grid, is reminiscent of the staples of the Science Fiction genre,” adds Maag on Elevon. “We have expanded the characterset from the initial cap and lowercases to full Latin, Greek and Cyrillic glyph sets.”

Elevon is available in five weights from Extra Bold through to Ultra Light from daltonmaag.com

Elevon Bold

Elevon Regular

Elevon Ultra Light

Virgin Galactic would appear to be science fact rather than fiction. For more info, visit virgingalactic.com

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