Hasta La Ideas

Tomorrow, Tuesday Sept. 27th, Core77 welcomes Oved Valadez, David Thorpe and Tom Lakovic of INDUSTRY for our bi-weekly creative speaker series: The Hand-Eye Supply Curiosity Club hosted at the Hand-Eye Supply store in Portland, OR. INDUSTRY is a collective of creators, designers, thinkers and makers in Portland, Oregon that have joined together to form a new design and innovation company. Their talk is entitled “A Change In Trade: Why the Linear and Prescriptive Innovation Process is No Longer Relevant in a Digital World.”

In anticipation of tomorrow night’s presentation, we came up with a few queries for our speakers to get an insight in to their work.

Hand-Eye Supply: In your talk you will be discussing a “Change In Trade”—shifting strategies in the design process to adapt. What are the major catalysts behind these changes? Are they specific to design or does it impact across all trades?

INDUSTRY: During the Industrial Revolution, the way things were designed and made went through a radical shift. It defined a new meaning for the word “industry.” We believe that the world is experiencing another one of those major shifts, from the Industrial Age to the Digital Age and beyond. We have never been this globally connected. There has never been this much transparency. The pace of change has never been this rapid.

These larger cultural and technological trends have brought about an idea revolution. We are in a time that as a brand (new or old) you need to innovate or break. The new competition are kids creating “apps” in their basements. New, free experiences are being created for consumers instead of Super Bowl ads. Companies are launching products and then quickly add or remove features based on consumer feedback.

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