Hasta La Ideas

As a graphic designer and writer (and sometime contributor to Core77), San Francisco-based Christina Beard is in a unique position to investigate the conventions and tropes of design practice and discourse. For her first book, Critiqued: Inside the Minds of 23 Leaders in Design, she subjected her work—a poster advocating hygiene—to the discerning eye of nearly two dozen leaders in the field.

Every designer at some point faces positive and negative criticism.

Most designers have experienced a crushing critique that makes you question your choice to even be a designer. Conversely, many have had a positive critique that left them feeling elated and excited to keep going!

Design is subjective.

I set out to investigate this further, and designed an experiment that took me all over the world to meet with leaders in design. I designed a poster, took it to a designer for a critique and based on that feedback I redesigned the poster, and took the new poster to the next designer—a process similar to the children’s game Telephone.

Each designer shared with me what was working, what wasn’t working and how they would approach their own redesign. The feedback ranged from “you should just start over” to “this is great, I think you’re done!”

L: The poster with Alice Twemlow’s feedback; R: The following iteration, which incorporated those comments

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