Hasta La Ideas

Creative director Tsubasa Oyagi has conjured a dazzling interactive website for Japanese property developer Mori Building that allows users to create their own virtual light show, projection-mapped onto a miniature model of Tokyo.

The project, Tokyo City Symphony, was created to celebrate the tenth anniversary of Roppongi Hills, one of Japan’s largest property developments. Visitors to the website can ‘compose’ an eight-second snippet of music and light show using their computer keyboards. Certain keys correspond to one-second building blocks of music that accompany more than 100 pre-shot lighting designs projected on the 1:1000 scale, handcrafted model of the city.

Visitors can also choose from different themes – the ‘Future City’, ‘Rock City’ and ‘Edo City’. Put together the eight seconds create a personalised light show and music harmony, which is then added to the ever-expanding, infinite overall ‘symphony’. Users can also share their work via social media, and since its launch on April 23 the symphony has grown to 22,880 seconds – made up of 2,860 individual contributions.

The intricate model of Tokyo used for the projection mapping shoot is owned by Mori Building and is one of the largest scale models in Japan.

The experience was put together by Tsubasa Oyagi, whose previous work includes Google Chrome: All is Not Lost for OK Go and Pilobolus and Samsung: Space Balloon Project. The campaign is his first project since setting up his new creative studio SIX. Production house PICS designed the projection mapping and TAKCOM was projection director.

According to the creators, the idea of the project is to offer users “a first-hand experience of the vibrance, diversity and infinite possibilities of Tokyo”. It is part of wider anniversary celebrations under the theme ‘Love Tokyo’.

Credits:
Creative Director: Tsubasa Oyagi (SIX)
Web Director: Kampei Baba (Bascule)
Programmer: Takayuki Watanabe (Bascule)
Designer: Sadanori Maeda (Bascule)
Projection Director: TAKCOM
Music Director: Koshi Miura (Kuchiroro)
3D Project Mapping: Hironori Terai, Takahiko Kajima (P.I.C.S.)
Projection / System: Toshiyuki Hashimoto, Seiya Nakano, Tomoya Kishimoto (aircord)

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

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