Hasta La Ideas

Photography by Glen Jackson Taylor for Core77

Detroit may not be the most desirable travel destination in mid-January, but for the automotive industry it’s the only place to be. This year’s North American International Auto Show (NAIAS) didn’t disappoint, with a solid lineup of production cars including the Ford Mustang, Ford F-150 pick up, Lexus RC, Cadillac ATS Coupe, BMW M4 Coupe, Corvette Z06 and Audi RS7. As the car reveals get more and more sensational sophisticated with massive choreographed video projections, music and live stage antics, it’s fair to say Ford won most ambitious booth design with nearly 38-ton section of assembly line on their stand to demonstrate the robotic production process of the F-150.

One of the biggest trends was the resurgence in performance cars, possibly to attract the Millennial market who’s lack of interest in car ownership has been widely reported. Or more simply, the industry has grown stagnant and senses it’s time to inject some new excitement to appease the car enthusiasts like Toyota’s FT-1 and Kia’s GT4 Stinger concept cars.

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