Hasta La Ideas

Photography by Cemal Okten for Core77

Returning for it’s fourth year at the Design Museum in London, the Brit Insurance Designs of the Year exhibition opened yesterday presenting around 100 projects which fall into seven categories – architecture, fashion, furniture, graphics, interactive, product and transport. The winners for each category, and an overall winner for the best design of 2011 will chosen by an international jury and announced on March 15.

Core77 readers will be very familiar with the nominated entries. This year’s highlights include the One Arm Drive System for wheelchairs by brothers Mark and Jon Owen, the YikeBike by New Zealander Grant Ryan, Nendo’s Thin Black Lines furniture series, and the energy saving light bulb Plumen by Samuel Wilkinson. Of course the iPad and Dyson’s Air Multiplier Fan are going to be tough products to beat.

Check out more of our favorites in the gallery and if you’re in London in the next few months, the exhibition is an absolute must for designers and design fans.

Brit Insurance Designs of the Year 2011
Feb. 16 – Aug. 7, 2011
Design Museum
Shad Thames
London
SE1 2YD

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