Hasta La Ideas

There’s a new design award in town (and by “town,” we mean Earth). Today our friends at Core77 are launching their own global program to celebrate outstanding creative work in 15 categories ranging from products and graphic design to DIY efforts and “Never Saw the Light of Day,” honoring projects completed, but killed, in 2010. “We’ve re-thought a lot of the elements of the design award model, and believe we’ve got a good recipe—one that expands categories, leverages online scale, increases transparency, and decreases plane fuel in the process,” wrote Core77′s Allan Chochinov in an e-mail. The fuel savings comes in the new program’s smart approach to judging, which will be carried out by local juries assembled by design world stars including Change Observer editor Julie Lasky, Astrid Klein and Mark Dytham of Tokyo-based Klein Dytham architecture, and the indefatigable Steven Heller (a full list of captains is below). Once they’ve rated the entries based on intent, process, innovation, sustainability, entrepreneurship, value, and aesthetics, each jury will reconvene to reveal and explain their top choices in a live web broadcast. Need more incentive to enter? The professional and student winners in each category will take home a trophy designed by Rich Brilliant Willing. Visit the program site regularly over the entry period, which kicks off today and closes May 3, to watch the statuette take shape.
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