Hasta La Ideas

SOFT GOODS
Judging location: New York City, United States

» Jeff “jeffstaple” Ng, Jury Captain
Founder and Creative Director at Staple Design

With his hands in just about everything, Jeff Ng, aka jeffstaple, has masterfully created an entire world of communicating through design. Not known solely for his massive sneaker collection, the founder/owner of Staple Design, Staple Clothing and the Reed Space is also a graphic, web and clothing designer, artist, DJ, writer and entrepreneur. He is also responsible for the design work for companies such as Nike, Burton, Converse, UNIQLO, Timberland, New Balance, Versace, Royal Elastics, Triple Five Soul, The Fader Magazine, The Gap, Sony Playstation and Apple Computers.

Perhaps Staple’s most famous Staple product were the NYC Pigeon Dunks, a pair of sneakers that produced in collaboration with Nike. There were only around 200 pairs released and they were exclusively released at Reed Space, his retail store and art gallery. They were an immediate success, and Staple Pigeons currently sell for over USD$2000. Ten years later, Staple Design work isn’t found just in New York City, but internationally on all forms of media imaginable.

PACKAGING
Judging location: Corseaux, Switzerland

» Lars Wallentin, Jury Captain
Packaging designer, Writer and Founder of packagingsense.com

Born in Sweden and educated at the Graphic Institute in Stockholm, Lars Wallentin moved in 1964 to Switzerland to the Nestlé Headquarters where he was responsible, during almost 40 years, for the development of creative design solutions for strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik and KitKat. He became a reference for many young marketing people as he taught design, communication and packaging around the world.

Lars Wallentin, a true European as a speaker of several of its languages, is an avid jazz-fan, former table tennis champion and an amateur photographer. He now spends his life writing about design and packaging and consulting various consumer goods companies. Furthermore, he is a well-respected speaker on package design and sits on several design juries. His device, which clearly comes through in his teaching, can be summarized in the three words: simplify, surprise and synergize.

SOCIAL IMPACT
Judging location: Cape Town, South Africa

» Ravi Naidoo, Jury Captain
Founder of Design Indaba

Ravi Naidoo is the Founder and Managing Director of Interactive Africa, a Cape Town based media and marketing company, which he founded in 1994. His main business interest has always been on media, creativity, marketing and project management. Ravi is possibly best known for establishing the international Design Indaba, which has become recognized as one of the world’s leading design institutions through its flagship conference and expo annually held in Cape Town.

SPECULATIVE
Judging location: London, United Kingdom

» Anthony Dunne, Jury Co-Captain
Professor and Head of Programme of Design Interactions at Royal College of Art
Partner at Dunne & Raby

Anthony Dunne is Professor and Head of the Design Interactions programme at the Royal College of Art in London. He is also a Partner in the design studio, Dunne & Raby. His projects with Fiona Raby use design as a medium to stimulate discussion and debate amongst designers, industry and the public about the social, cultural and ethical implications of emerging technologies. Their projects have been exhibited and published internationally and are in the permanent collections of MoMA, the Victoria & Albert Museum, Frac Ile-de-France and Fnac. They have published two books: Design Noir: The Secret Life of Electronic Objects (Princeton Architectural Press, 2001) and Hertzian Tales (MIT Press, 2006).

» Fiona Raby, Jury Co-Captain
Professor of Industrial Design at the University of Applied Arts in Vienna
Partner at Dunne & Raby

Fiona Raby is a Partner in the design partnership Dunne & Raby, established in 1994. She is Professor of Industrial Design at the University of Applied Arts in Vienna, and a Reader in Design Interactions at the Royal College of Art in London. Their work has been exhibited at MOMA, the Pompidou Centre and the Science Museum in London and is in the permanent collections of MOMA, V&A, FRAC and FNAC. They have published two books: Design Noir: The Secret Life of Electronic Objects (Princeton Architectural Press, 2001) and Hertzian Tales (MIT Press, 2006).

FOOD DESIGN
Judging location: Milan, Italy

» Francesca Sarti, Jury Captain
Creative Director at Arabeschi di Latte

Francesca Sarti is an architect with a passion for conviviality. After working in the art world, she founded the food design collective Arabeschi di Latte in 2001. Since college, she has been exploring the food world, its fascination and its power to create situations and relationships, down to its darkest side with the Underkitchen platform. Together with Arabeschi di Latte, she has created many food concepts and pop-up cafés around the world, combining food and design and contributing to shape the actual meaning of this binomial. Besides the activity of food and the creative consultancy, Francesca Sarti gives lectures and runs workshop in many universities, recently the Pasta Power workshop at ECAL, in Lausanne.